“Cuando vendes contenidos digitales, que sea el usuario que determine el precio.” via @HarvardBiz [ENG]

See on Scoop.itCine e Internet

The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change. David Carr, at The New York Times, summarized the industry’s precarious position as follows:

“Producing serious news is an expensive enterprise with a beleaguered business model, one that remains tied to the tracks as a locomotive of splintered audiences and declining advertising hurtles toward it.” (The New York Times; October 20, 2013)

Yet, there may well be a light at the end of this tunnel, and it comes in the form of Jeff Bezos, founder of Amazon, who recently purchased The Washington Post, and Pierre Omidyar, founder ofeBay, who shortly after pledged $250 million to create a new general-interest news site. The surprising investments of these giants of the digital age have certainly made disbelievers sit up and take notice. But Bezos was quick to pinpoint the key challenge ahead:

 

“The Post is famous for its investigative journalism. It pours energy and investment and sweat and dollars into uncovering important stories. And then a bunch of Web sites summarize that [work] in about four minutes and readers can access that news for free. One question is: How do you make a living in that kind of environment?” (The Washington Post; September 3, 2013)

See on blogs.hbr.org

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: